> For the complete documentation index, see [llms.txt](https://quarklab.gitbook.io/quark-lab/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://quarklab.gitbook.io/quark-lab/useful-info/landings-and-funnels-the-full-teardown.md). # Landings and Funnels: The Full Teardown #### What is a Landing Page A landing page is literally just a single-page site built for one job: getting someone to connect their wallet and sign a transaction. That is it. Nothing else matters. A good landing page isn’t some fancy portfolio; it’s a bit of a performance. Someone clicks on it, believes the story, and hits the button. If they just close the tab, the site's a flop. #### Types of Landing Pages (The Core Scenarios) Every single one of these pages is built around two basic things: fear or greed. There’s no third option. **Fear-Based Landings** The user is bricking it thinking they’re about to lose their crypto. You basically turn up with a "fix" for a problem that doesn’t even exist. * AML Verification: This is the massive one right now. The site looks exactly like an official compliance tool for checking if your crypto is "clean." Clean design, professional logos, proper live charts. The user pastes their wallet address, and the backend serves them a completely fake report: "Your wallet has a 67% risk score. Verify right now to stop your funds getting locked." They panic, click "Verify", link their wallet, sign the transaction, and you're in. * *Why it works:* Since 2023 and 2024, exchanges have been freezing "dirty" crypto for real. People know this and they're paranoid. Nobody actually understands how AML works, so they figure "might as well check just in case." * Wallet Unfreezing: The user gets a message saying their wallet has been "restricted" or frozen. To unblock it, they think they just need to connect and do a quick confirmation transaction. Works a charm on people who’ve heard about sanctions but have absolutely no clue how smart contracts actually function technically. * Fake Token Cleaner: "Suspicious tokens have been dropped into your wallet and might compromise your security. Link up to scan and bin them." This converts well because people get spam dust tokens sent to their wallets every single day, so it feels believable. **Greed-Based Landings** The user just wants free stuff or wants to make a quick profit. You offer them something that looks way too good to pass up. * Airdrop / Claim: "Project X is giving away 500 tokens to early users. Connect your wallet to claim." The user just sees the big "Claim" button, logs in, and accidentally signs an `approve` transaction instead of actually getting any tokens. It’s a classic. * *Why it works:* Real airdrops happen all the time in crypto. People remember Uniswap giving away 10 grand to random users, and everyone’s desperate to catch the next big one. * Staking / DeFi: "Stake your USDT for 15% fixed APY. Audited and safe." The UI looks like a proper DeFi protocol with yield graphs, fake TVL, and audit badges. The user thinks they’re investing their money, but they’re actually just signing a token allowance approval. * Fake Swaps / P2P Escrow: A basic exchange site with crazy good rates. The user tries to swap some crypto, connects their wallet, and hits "confirm exchange"—which is just signing an allowance. Same goes for fake P2P escrow sites that pretend to secure a trade between two people. * Tron Energy Rental: "Sick of paying 3$ for every single USDT transfer? Rent energy and send it for free." The user connects their wallet to "get energy" but signs an allowance approval instead. It’s a brutal one because the high network fees on Tron are a genuine pain in the arse for everyone. ### What is a Funnel A funnel is the whole route from the exact second someone sees an ad to the moment the funds leave their wallet. It’s not just one page, it’s a whole chain. ``` Traffic Source → Transit Page (Optional) → Landing Page → Connection Modal → Approve → Drain ``` Let’s break down the pieces: 1. Traffic Source: Where the people come from. Telegram ads, TikTok feeds, YouTube Shorts, Google Ads, Twitter shilling, SEO blogs, or just mass spamming. 2. Transit Page (The Buffer): A dummy page between the ad and the actual landing site. If you buy ads straight on Facebook or Google, their bots check the link. If they see a drainer page, you get banned instantly. So, you point the ad to a completely normal blog post or news article instead. The user reads that, and then clicks through to the landing page. * *Example:* A Facebook ad goes to an article called "5 Ways to Secure Your Crypto Wallet in 2026." Section 3 says: "Check your wallet health with this AML tool" and links to your landing page. The Facebook bot sees a standard security blog and lets it pass. 3. Landing Page: The actual site, like we talked about above. 4. Connection Modal: The pop-up where they pick their wallet (MetaMask, Trust Wallet, etc.). You set all this up in a backend bot—the order of the wallets, the text, the colours, everything. 5. Approve: The exact moment they sign the transaction. 6. Drain: The automated bit. A backend script watches for that approval and immediately sweeps the balance. ### Real-World Funnel Examples #### Funnel 1: Telegram + AML (Dead simple, good for starting out) ``` Promo Post in Crypto Channels → AML Landing → Approve → Drain ``` You buy a casual shoutout in Telegram channels about P2P trading. The text says something like: "Binance is doing a massive sweep on dirty funds. Check your wallet before it gets locked." The link goes straight to your AML page. The user clicks, panics a bit, and connects. * *Pros:* Really simple, cheap to start, and quick to set up. * *Cons:* People in those channels get bored of the same ads quickly, so you have to keep finding new groups. #### Funnel 2: TikTok/Shorts + Tron Energy ``` Viral Short Video → TG Channel → Energy Rental Bot → Approve → Drain ``` You put up quick videos on TikTok or YouTube Shorts showing people "how to transfer USDT without paying network fees." The link in your bio goes to a Telegram channel, which has an interactive "Energy Bot." The user wants to save a bit of cash on fees, links their wallet through the bot, and triggers the signature. * *Pros:* Completely free traffic, lasts a long time, and hooks the exact target audience. * *Cons:* Takes a few weeks for the algorithm to actually pick up your videos, and you have to keep posting regularly. #### Funnel 3: Google Ads + Buffer Page + Airdrop ``` Google Ads Search → Dummy Article → Airdrop Landing → Approve → Drain ``` You bid on high-intent search terms on Google like "claim free airdrop tokens." The ad goes to a clean article listing the "Top Airdrops of the Month." Inside the text, there’s a link to the airdrop landing page. The user goes to "claim" the tokens and signs. * *Pros:* People are already searching for it, so conversion is massive. * *Cons:* You need proper technical gear—anti-detect browsers, cloakers, and a constant supply of burner ad accounts and residential proxies. Expensive to start. #### Funnel 4: Twitter + Fake Project Persona ``` Grow Twitter Account → Token Launch Post → Claim Landing → Approve → Drain ``` You set up a Twitter profile for a "brand new crypto project." You spend a month posting nice graphics and building a bit of a following, maybe paying a few small influencers to talk about it. Then you announce the "token launch" with a link to a claim page. The followers already trust you, so they don’t think twice. * *Pros:* Massive conversion rate because they actually trust the profile, and you find some really fat wallets. * *Cons:* Takes ages to prep (at least a month) and paying influencers isn’t cheap. ### What to Pick If You're New If you’re just starting and haven't got much cash to burn: * AML Verification: The easiest one by far, works on pretty much any audience. * Tron Energy Rental: Great if you’re pulling traffic from Telegram groups that use TRC-20 a lot. * Airdrop / Claim: Best if you’re targeting English-speaking global crypto users. * Stay away from staking or complicated DeFi stuff unless you actually know how it works. If a user asks a question in your support chat and you reply with complete gibberish, they’ll just leave. ### The Metrics That Matter To see if a funnel is actually making money, you just watch the numbers: * CTR (Click-Through Rate): How many people saw the ad vs how many actually clicked. Usually around 1% to 5%. * Connection Rate: How many visitors actually linked their wallet on the page. Normal is 10% to 30% of the people who landed. * Approve Rate: How many of those connected users actually signed the transaction. Usually 30% to 60%. * Average Ticket: The average amount of cash you get from a single successful wallet. * ROI (Return on Investment): What you made vs what you spent on ads. If you spent 100$ on promotion and got 500$ back, your ROI is 400%. If connections are low, your landing page looks dodgy or loads too slow. If the approval rate is low, the pop-up box or the wording on the signature is throwing people off because it looks too aggressive. If the average ticket is tiny, your traffic source is rubbish and you're just pulling in empty wallets. ### The Main Rule The whole thing comes down to Traffic + Trust. If people don't believe the story, the best landing page in the world won’t save you. If they trust the setup, they’ll sign whatever pops up. The whole job is just creating a situation where they have absolutely no reason to doubt what they're looking at.